capabilities [kay-puh-bil-i-tees] noun
1. the ability to undergo or affect by treatment or action
2. qualities, or abilities, which are used or developed

CAPABILITIES

CLIENTS

OUR TEAM

CONTACT

Your success is our highest priority. To achieve this, we have a talented staff with diverse skillsets geared to accommodate a wide set of client needs. Our expertise in these capabilities can be delivered as standalone services or as part of a fully integrated offering.

Marketing Consulting

Virtual CMO / VP

Virtual CMO / VP

A 'fractional' or 'virtual' CMO/VP gives you all the same experience, expertise, and insight you'd get from a full-time executive, on an as-needed basis. This is ideal for organizations that need marketing resources, but lack the time or budget to bring on marketing leadership, in-house. Our highly-experienced team of senior consultants are marketing specialists, branding experts, writers, creative designers, project managers, and more. We integrate into your management team, providing focus on marketing so the rest of your executive team is freed up to spend more time on core business goals. Our highest priority is to provide exceptional marketing that delivers measurable returns on your investment.

Audit & Analysis

Audit & Analysis

We provide a thorough review of your organization's current and planned marketing efforts to evaluate thoroughness, effectiveness and adherence to industry best practices. Our methodical approach includes traditional, online, and channel efforts, as well as a complete breakdown on brand, competitive analysis, buyer persona, and spending.

Strategic Planning

Strategic Planning

Whether you want to launch a new product or service, update messaging, enhance lead generation, or completely re-brand your company, Limitless has the expertise to help you accomplish those goals. Our proprietary approach uses our disciplined analysis of all the traditional and online efforts. Then we employ a 'listen-and-learn' procedure with distinct checkpoints and leverage effective measurable data to ensure you achieve the strategic results you seek. Our strategic planning addresses brand consistency, awareness, and loyalty to fashion more effective execution in any business model or industry vertical.

Analytics & Reporting

Analytics & Data Management

Limitless turns your data into meaningful and actionable insights. Our integrated solutions leverage data, business intelligence, and analytics to support prospecting, and current client loyalty, to garner a return on your investments across all of your marketing channels.

Business Development

Business Development

Managing your assets to develop engaging content for advertising and communications that not only reach your target prospects, but engage them to desired action. Lead generation campaigns, Inside/outside sales team strategy and structure.

Proposal Consulting

Proposal Approach

Proposal Approach

A thorough and systematic proposal approach is imperative in creating a winning submission. Limitless maintains meticulous process standards, but our method sets us apart. We employ a unique proposal methodology which incorporates both art and science into the creation of a winning transaction. Using practices of neuroscience in our development, we endeavor to better understand and address reviewer motivations. Then we produce a tandem of strong content coupled with visually engaging elements to create a concise, compliant, and compelling narrative. This practice enables us to put a more complete and persuasive offering in front of the end client and win your organization more business.

Government Marketing

Government Marketing

The Government proposal realm is unique and acquiring business within it is different. Effective marketing plans need refinements to address these very distinct requirements. At Limitless, we have developed a strategy which focuses on employee attraction, capability proof, and furthering brand recognition. Although your business may have a measured level of success through the proposal process, you should not neglect traditional marketing and advertising. Partnering with Limitless allows you to work with an agency experienced in both commercial and government marketing. We allow you to strike a balance that more successfully manages and targets the proper aspects of both.

Competitive Assessment

Competitive Assessment

The Limitless team offers competitive assessments to your organization and teams to help them uncover the answers in a solicitation. What is the end-customer is seeking...how does the competitive landscape stack up...and how do we formulate a winning price? By properly identifying and evaluating the customer, competition, and a 'Price to Win' our assessments provide the powerful business intelligence you need to compete and win.

Framework & Method

Framework & Method

Limitless-guided submissions are built with proven structure. Our staff is experienced and certified in 'Shipley' proposal methods. We have subsequently designed our own framework and methods to seamlessly integrate into a number of standard proposal development models. By updating and maintaining our own complementary set of procedures, we can supplement or incorporate them into any process your organization employs. This flexibility allows your organization, whether veterans or new to Government proposals, to improve upon both culture and performance for future efforts.

Training & Certification

Training & Certification

Limitless uses an uncommon framework, incorporating neuroscience, cognitive psychology, and behavioral economics, which allows us to achieve a stronger connection with the human on the other end of the transaction. We not only practice this approach, we also train clients and their staff to use this methodology. We have molded our classes and programs to enable your staff to leverage this unique approach, which is designed to stimulate a brain's natural decision-making processes and foster trust in a given solution.

Traditional Marketing

Advertising

Advertising

Limitless delivers a comprehensive advertising service with the proper emphasis on details that drive success. We have specialized processes and support for print, online, digital, video, large format, events, and broadcast media. Whether you are in need of additional support or complete management of media planning, strategy, research, and the creative development; we will deliver and implement any needed assistance across all the different platforms.

Media Management

Media Management

At Limitless, we do not isolate or disconnect media relationships from the creative process. Instead, we focus on managing this collaboration to enhance overall strategic development and planning. By adeptly leveraging the relationship, public relations, and our data analysis, we produce compelling art and copywriting to ensure media goals can be met.

Events & Experiential Marketing

Events & Experiential Marketing

Experiential means taking your brand 'out there' in a meaningful way. Events can be a powerful platform to create and promote your brand and service offerings. Good events can endear and establish loyalty...bad events resonate equally, and that negative impression can linger. It is pivotal to take advantage of and gain benefit from these opportunities. From initial concepts to complete execution on programs, promotions, point-of-sale, visual merchandising, experiential branding, tradeshows, corporate events, and product launches, we can help you make the most of the experience for you and your target audience.

Direct Marketing

Direct Marketing

We can manage or assist in the development and execution of direct response or product placement campaigns for mail, email, online marketing, and broadcast media. All Limitless campaigns have one goal - Drive responses to deliver positive returns on the investment of our clients.

Public Relations

Public Relations

An ideal public relations strategy effectively bolsters and works in tandem with paid brand communications. By equally engaging industry media, influencers, and thought leaders we encourage mindshare to lend endorsements, spotlight, or add texture to client messaging. The Limitless approach to earned media augments an overall solid communications strategy by developing beneficial alliances, and effectively earning your way into important conversations.

Proposal Support

Proposal Management

Proposal Management

Leading the management of your must-win proposal is a crucial position. There is a significant level of effort required to organize all the schedules and resources from pre-RFP through submission. Our management focuses on leveraging internal and external assets to put forth a compliant and compelling proposal. What sets us apart is the focus on building customer trust with a visual and writing balance, which is proven to win.

Creative Direction

Creative Direction

Our enhanced management of the creative direction on proposals is a unique positional element, which really sets us apart. You always find some level of visuals within a proposal, but they typically appear to be an afterthought. We take full advantage of what we deem to be a disparagingly overlooked aspect. In any given submission, the visuals can carry as much, or even more weight than words. The better these elements perform together, the better comprehension you establish. For us, this is combining art and science. This is where we truly excel...and our high win-rate is proof.

Proposal Graphics

Proposal Graphics

Limitless values the creative direction in proposals as much as we do the content composition. Creative elements can engage, illustrate, clarify, and even demystify complex narratives. This requires careful execution to be properly fulfilled. We employ proven, talented, designers who are highly-trained to create persuasive winning proposal visuals.

Writing & Composition

Writing & Composition

Writing is an obvious, yet often underdeveloped, component in proposals. Our team is highly proficient in coaxing out the best content from available subject matter experts to provide a compliant, cohesive narrative, and an enhanced level of engagement for end-reviewers.

Compliance & Editing

Compliance & Editing

Compliance is a paramount factor for any winning submission. It is the element you must consider at every major milestone, and especially in final production. Compliance requires complete comprehension of the ask, as well as the experience and skillset to turn it into tangible solutions.

Brand Development

Brand Identity

Brand Identity

While having a strong, recognizable logo is important, brand encompasses much more. Logos are like a signature, a symbol that identifies your brand. To achieve the best results, we combine logo development with overarching complementary enhancements to complete your branded identity. Limitless believes identity is the balanced mix of visual and verbal elements, working together, building off of one and another, to create a full expression of what your organization wants to stand for.

Brand Architecture

Brand Architecture

Many companies neglect to craft a proper brand architecture. Instead, simply allowing their interactions with clients and partners to effectively 'brand' them, for better or worse. Organizations know they need more focus solidifying and leveraging their brand, but do not know where to start. Simply put, brand architecture is the development of foundation to address the different components of your organization's branded elements and establishing how they interact. It aligns attributes, values, personality traits, brand means, brand messaging, brand promise, brand story, and all your visual and operational requirements into a single logical, unified structure.

Naming

Naming

Whether you are naming a new division, product, service, or completely rebranding your business...Naming is an important undertaking, and an essential element in your overall brand strategy. It is never as simple as pulling an idea out if thin air. Names resonate, and they can create opportunities, open doors, and make connections. Limitless is a dedicated naming and verbal identity firm. We know you need a compelling name, and we hone your thoughts to develop monikers that work, effectively selling themselves.

Brand Loyalty

Brand Loyalty

Users today are conditioned to expect a personalized experience when they encounter a new brand. Relationship management and consideration are vitally important, whether you are attempting to tip the scales to convert leads into customers or working to build confidence and loyalty in your organization. Limitless applies data analysis and user insights to assist in the planning and implementation of brand loyalty, and we carefully guide the many touch points of your business messaging to produce tangible results in loyalty and retention.

Brand Guidelines

Brand Guidelines

Brand guidelines are an essential tool used to govern logo-use, fonts, colors, design styles, composition, and the general look-and-feel of your organization. Do your brochures, website, social media, blogs, and advertising all look like they belong together? Many times, a combination of different staff, departments, and vendors are responsible for developing content for these platforms. Limitless can help you explore your brand architecture for consistency, then develop and manage a clear platform to ensure it all looks cohesive and works together.

Web Marketing

Online Advertising

Online Advertising

Limitless offers full-service creative and management for all your Web-based advertising needs. This includes online media selection, planning, research, targeting, and strategy, as well as all the creative development and implementation, for every online platform.

SEO

SEO (Search Engine Optimization)

Limitless SEO expertise and capabilities helps your business properly leverage web assets to grow online brand awareness. Our proven enhancement process establishes solid sets of relevant keywords and phrases. Then we review your web-based content to ensure coinciding relevance, brand differentiation, local/national emphasis, appropriate targeted-user ergonomics, and conversion pathways. Finally, we prioritize the development of ranking strategy goals, and apply it all using the latest algorithms and innovations.

Social Media

Social Media

Limitless has developed a holistic social media approach which encompasses our own set of enhanced best-practices. We incorporate a sound strategy using community engagement, reputation management, social listening, influencer outreach, and paid social media. We also provide you with all the metrics, reporting, and analysis of trends to ensure you can make adjustments to campaigns for continued success.

Search Marketing

Search Marketing

Our search team has nearly two decades of experience managing enterprise-level campaigns with Google and Yahoo/Bing. Limitless Group's full-service paid-search management quickly positions you in the top placements of directed relevant results. By coupling this service with our SEO methodology, we can maximize the efficient use of budget and targeting to grows your online presence without wasted expense.

Mobile Marketing

Mobile Marketing

If you want to find your target audience, you need to understand where they go to learn more about you. Mobile strategy and development plays a big role in today's B2B and B2C marketplaces. The mobile platform is now commonly used to research and make informed decisions. Limitless offers a comprehensive approach and technical consulting to help you understand mobile audience engagement. Limitless can help you develop a mobile-friendly or mobile-specific site, push traffic through ads, target location-based content, and develop behavior-based solutions.

Creative

Graphic Design

Graphic Design

The origins of Limitless began in graphic design. So, you can expect our design ability and range to be among the best. Whether you need logos, brand identity, icons, website design, event design, package design, environmental design, or graphic standards and systems, we do it all at the best levels in the industry.

Logo Design

Logo Design

A logo is a visual symbol, mark, or emblem used to identify a company, organization, product, or service. They also often provide the first impression of your business, which makes them a highly valuable and integral asset to your organization's brand identity. Creating this first impression is an important step. Whether your desire is Lettermark, Wordmark, Pictorial, Abstract, an Emblem, Combination, or even a Mascot, Limitless can deliver you a unique logo capable of instant brand recognition.

Large Format Design

Large Format Design

Successful businesses eventually need to advertise by means of large format materials. From trade show displays and event advertising, to billboards and building signage; with large format you can obtain a visual impact your company has desired. However, large-scale signage requires specialized knowledge to maximize space and layout. Limitless designers work with our clients to adapt brand and design ideas into effective and engaging large format visuals.

Presentation Design

Presentation Design

We have all sat through long-winded messy slideshows, undermining the value of what should be a valuable sales tool. Quality content and design drastically differentiates good presentations from poor ones. Limitless can help you combine content, visuals, speaker dynamics, and supporting materials to create a presentation that inform your audience and keeps them engaged. Our designers can work in and provide support for a variety of platforms, including custom video, PowerPoint, Google Slides, Keynote, as well as others.

Icons & Iconography

Icons & Iconography

Icon design is the process of designing graphical symbols that represent entities or actions. Icons can represent products, applications, functions, services, divisions, or ideas. Limitless takes a holistic icon design approach to account for audience, size constraints, simplicity, perspective, and overall styling cues. We have assisted countless businesses in the design and implementation of custom-branded, logical icon sets to illustrate and sub-brand their products and services.

Web Design

Web Design

Limitless develops unique websites, mobile sites, landing sites and pages to fully represent all aspects of your brand. Web design encompasses many different skills and disciplines throughout. We start with web architecture, content management needs, end-user ergonomics, and design parameters, then storyboard using brand guidelines and content with thoughtful illustrations and layouts. Once look and feel is approved, the management of production begins. Regardless of whether CMS based, or custom-coded, our team provides a unique, attractive, scalable design your business can use to entice prospects, involve clients and grow business.

Digital Production & Video

Digital Production & Video

Limitless can help you realize the full potential of digital media production. We guide you from Initial concept, brainstorming, storyboarding, and scripting; to site/studio selection, direction, filming and post-production. We then help you make the most of your asset, by assisting with distribution strategy, brand asset coupling, and multi-channel outreach approach. Our support includes vlogs, training videos, corporate profiles, and full-length informational programming. We leverage long-standing partnerships with several dedicated digital production specialists to ensure every project we undertake will quickly reflect the right fit and feel, for your organization.

Document Design

Document Design

The key factor of any good document design is properly drawing emphasis to the information you want your audience to read, comprehend, and recall. Limitless actively develops collateral for our clients with this in mind. This includes slicks, service sheets, whitepapers, case studies, brochures, guidebooks, and folders. We analyze your target audience to help you develop brand consistency and engaging assets to reinforce and validate your business.

Content Production

Content Production

Content production is an essential building-block of successful advertising and brand projection. Limitless offers our clients a complete in-house solution to support a diverse scope of marketing efforts. Our cross-functional team includes copywriters, storytellers, technical journalists, compliance auditors, and editors. These experts not only write and edit the written word, but also have the understanding to advise and collaborate with our art and digital design team to maximizes the connection to visuals.

CAPABILITIES

About Us

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